Social Media Marketing for Real Estate Agents | Real Estate News ...

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Real Estate Professionals Worldwide Benefit From the Use of Social Media

One of the most important things to remember once you receive your real estate license and start working as a real estate agent is that you are quite literally the master of your own domain. Your position as a real estate broker, agent or appraiser is just like owning your own small business. But instead of owning the quaint sandwich shop down the road, the small business you own is yourself. That?s right. You are a small business.

This is important to remember, whether you are just entering into the real estate industry having just earned your real estate license, or an experienced veteran. Your small business (you and any employees you acquire) is yours to build, to manage and to market. It is the latter part of this (marketing) we?d like to get into. More specifically, we'd like to focus on the importance of social media marketing for real estate professionals.

How Real Estate Agents Can Market Themselves Using Social Media

Social media channels like Facebook and Twitter are excellent for marketing your real estate business. But there are other social media channels you can use as well: Instagram, Google+ and Pinterest are a couple of other options you should add to your marketing efforts.

Facebook

Create a Facebook business page. Upload a nice profile picture of yourself. As the face of the business, this is important, so make sure you look sharp and professional. Put up a nice clean header image of one of your properties. Write a brief but effective bio. Once you?re finished with that, start by posting about your business. Keep it relevant and engaging. Do a search in Facebook for other real estate agents. Connect with them and gauge how they are marketing themselves.

Twitter

The same principles apply to Twitter as they do to Facebook. You want to create a profile. Choose a username that is relevant to your business, but not confusing. Write a bio that is a brief but powerful representation of who you are and what you do. Also be sure to include your website URL. Then, like on Facebook, you should be engaging and connecting with other real estate agents. On Twitter you can also do a search for particular keywords that people are posting about. You can easily keep track of particular trends by saving your search. Lastly, make sure to utilize hashtags! Read more about that here.

Pinterest and Instagram

Both Pinterest and Instagram, while different in their scope, serve similar purposes for real estate agents. Since they are both image-focused social media platforms, real estate agents, appraisers and brokers can use them as an avenue to showcase their listings. On Pinterest, you have the benefit of creating boards for specific areas of interest (e.g., Laguna Hills Homes, Beautiful Bedrooms, etc.). Here?s a good example. If you have a website (you absolutely need to!), be sure to verify it on Pinterest. And take advantage of Pinterest for Business, rather than a personal account. Lastly, be sure to use relevant hashtags in all of your ?pins.? As for Instagram, the same rules apply, except you don?t have categorization functionality. It is still a very powerful resource for real estate agents, and should certainly be utilized.

Lastly, we?d be remiss to exclude Google+ from the conversation. It is pretty important, and should be included in your real estate marketing efforts.

Be sure to connect with us on our social media channels: Facebook, Twitter, Google+, Pinterest and Instagram. If you?re an Allied Real Estate Schools graduate, we?d be happy to promote your website or social medial profiles across our channels. Contact Non Wels at nwels[at]alliedschools[dot]com if you're interested.

?For more information about Allied?s real estate salesperson courses, real estate broker courses or real estate appraisal courses, be sure to give us a call at (800) 617-3513.

Source: http://blog.realestatelicense.com/2013/02/social-media-marketing-real-estate.html

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